AliExpress
Lead Creative
AliExpress came to us with issues around product credibility and customer trust. They wanted to elevate their creative assets, making them more dynamic and engaging while increasing impressions by targeting a more specific audience - Gen Z.
We took a hands-on, trend-driven approach, leveraging production expertise and deep-diving into Gen Z fashion and film trends. By incorporating graphics, dynamic lighting, and innovative camera techniques, we gave the assets a bold, editorial feel.
